Israeli PR fails the “decent, honest and truthful” test

It’s a mistake to think you can turn around a poor brand by throwing more PR at it. You have to improve the product. In Israel’s case they’ll have to cut out the crime and racism, hand back what they have stolen, scrupulously observe international law and UN Charter obligations, and show contrition for past sins. Only then will it be possible to begin turning Israel into an acceptable and marketable entity with a fine reputation for justice and good neighbourliness, which surely is what most people wish to see. >>>>>